Successful Sales Meeting

Higher quality encounters that lead to success

Successful Sales Meeting Workshop

First impressions matter. A sales meeting is a critical moment that can define the future of the entire customer relationship. A well-prepared and professionally conducted meeting creates the foundation for trust and cooperation. In this workshop, we focus on developing a model performance for sales meetings that makes encounters higher quality and more likely to lead to success.

The Successful Sales Meeting workshop offers concrete tools and methods for meeting preparation, understanding the customer’s situation, effective needs assessment, and impactful presentation of solution proposals. We build practical tools for your sales team to conduct successful customer encounters time after time.

For Whom

This workshop is ideal for you if:

  • You work in sales and meet customers regularly
  • You want to improve the quality and effectiveness of your sales meetings
  • You are looking for concrete tools to enhance customer encounters
  • You want to improve your ability to identify the customer’s real needs
  • You aim for a better success rate in sales meetings

Benefits

In the workshop, you will get:

  • A clear model for sales meeting preparation and planning
  • Tools for understanding the customer’s situation and change needs
  • Methods for effective needs assessment and conversation guidance
  • Techniques for impactful presentation of solution proposals
  • Practical exercises for real sales situations
  • A concrete model performance that you can apply in your own meetings

Workshop Implementation

Our workshop is a genuinely interactive training. During the day, we do exercises together, work in groups, and discuss sales meeting topics with other participants.

The number of participants is limited to 8 people, which ensures effective interaction in the training.

Comprehensive and printable background material creates depth and support for each topic covered during the day.

We take normal breaks and a lunch hour during the day.

Workshop Program

Morning

  • Opening and Working Methods

    • Introductions and the flow of the day
    • Day’s objectives and tool tips

  • Meeting Preparation and Planning

    • The importance of advance preparation
    • Gathering and analyzing customer information
    • Setting objectives for the meeting
    • Planning the meeting structure
    • The importance and management of first impressions

  • Understanding the Customer’s Situation and Change Needs

    • Building trust
    • Understanding the customer’s business
    • Identifying change needs
    • Mapping pain points and opportunities

12:00-13:00 Lunch Break

Afternoon

  • Effective Needs Assessment and Conversation Guidance

    • Questioning techniques and their use
    • Active listening and observation
    • Goal-oriented conversation guidance
    • Prioritizing customer needs
    • Ensuring mutual understanding

  • Impactful Presentation of Solution Proposals

    • Building a value proposition
    • Presenting the solution in the customer’s language
    • Concretizing and verifying benefits
    • Handling objections
    • Agreeing on next steps

  • Sales Meeting Model Performance

    • Building your own model performance
    • Practical exercises
    • Giving and receiving feedback
    • Action plan and next steps

16:00 End of the day

Contact Us

Interested in the workshop? Would you like to organize a workshop for your organization or participate in the next open workshop?

Contact us and tell us how we can help you.