Prospecting and Customer Acquisition Workshop
Acquiring new customers is one of the most critical and often challenging phases of sales. Random attempts rarely produce the desired results, but with a systematic and targeted approach, significant improvements can be achieved. In this workshop, we focus on building an effective customer acquisition process for your company, based on understanding the needs of potential customers and creating compelling communication.
The Prospecting and Customer Acquisition workshop offers concrete tools and methods that help you identify potential customers, create compelling messages, and develop a systematic model for lead generation. In the workshop, you will also learn the basics of targeted communication that will help you reach the right customers in the right way.
For Whom
This workshop is ideal for you if:
- You are responsible for customer acquisition in your company
- You want to enhance your prospecting process
- You are looking for a systematic model for lead generation
- You want to improve your approaches and communication to potential customers
- You aim for a better conversion rate in prospecting
Benefits
In the workshop, you will get:
- A clear model for identifying potential customers
- Tools for mapping customer needs and challenges
- Methods for creating compelling messages and approaches
- A systematic process for lead generation
- Basics of targeted communication and practical exercises
- Concrete models that you can apply immediately in your own work
Workshop Implementation
Our workshop is a genuinely interactive training. During the day, we do exercises together, work in groups, and discuss customer acquisition topics with other participants.
The number of participants is limited to 8 people, which ensures effective interaction in the training.
Comprehensive and printable background material creates depth and support for each topic covered during the day.
We take normal breaks and a lunch hour during the day.
Workshop Program
Morning
-
Opening and Working Methods
- Introductions and the flow of the day
- Day’s objectives and tool tips
-
Identifying Potential Customers
- Ideal customer and buyer personas
- Mapping customer needs and challenges
- Prioritizing and segmenting prospects
- Information sources and tools for finding prospects
-
Compelling Messages and Approaches
- Clarifying the value proposition
- Target group-specific messages
- Attracting attention and creating interest
- Utilizing different channels
12:00-13:00 Lunch Break
Afternoon
-
Systematic Model for Lead Generation
- Defining the prospecting process
- Setting goals and metrics
- Planning and scheduling activities
- Utilizing CRM in prospecting
- Monitoring and optimization
-
Basics of Targeted Communication
- Personalization and relevance
- Value-based communication
- Multi-channel approach
- Continuity and consistency
- Practical exercises
-
Action Plan
- Building your own customer acquisition process
- Concrete next steps
- Monitoring and development
16:00 End of the day
Contact Us
Interested in the workshop? Would you like to organize a workshop for your organization or participate in the next open workshop?
Contact us and tell us how we can help you.