Services, Products and Offerings
I help you develop and productize your services and products into clear, attractive, and easily purchasable packages. My approach is practical and results-oriented – I focus on concrete actions that make your offering more distinctive and profitable.
Service Productization
Service productization is the process of transforming your expertise into a clear, repeatable, and easily purchasable service product. I help you productize your services so that they are easier to sell, deliver, and scale.
We start by defining the core of your service: what you’re really selling, to whom, and why it’s valuable. We clarify the content, process, and outcomes of your service into a clear package. We also define how the service is produced efficiently and with quality time after time.
Together, we create clear service packages for different customer segments. We define what each package includes, what it costs, and what value it delivers to the customer. We also develop service descriptions that communicate the value of your service clearly and attractively.
It’s particularly important to ensure that your service is priced correctly. We develop a value-based pricing model that is based on the value experienced by the customer, not just the time spent or costs. This way, you maximize the profitability of your service and communicate its value clearly to customers.
Product Offering Development
If your business is based on physical or digital products, I help you develop your product offering so that it meets customer needs and stands out from competitors. Together, we analyze your current product offering and identify development areas and opportunities.
We define a product strategy that guides product development and ensures that your product offering is consistent and aligned with your strategic objectives. We develop product categories and hierarchy that make your offering clear and easily understandable.
It’s particularly important to ensure that your products deliver clear value to customers. We define the value proposition for each product and ensure that it stands out from competitors. We also develop product descriptions that communicate the value of your products clearly and attractively.
Overall Offering Management
Many companies have both services and products, and managing this overall offering is crucial for success. I help you develop your overall offering so that it is clear, consistent, and easily communicable.
Together, we analyze your overall offering and ensure that it is aligned with your strategy. We identify potential gaps and overlaps, and develop the offering so that it forms a logical and comprehensive whole.
It’s particularly important to ensure that different parts of your offering support each other and form a clear path for the customer. We define how different services and products relate to each other and how they can be combined into comprehensive solutions.
Value Proposition Clarification
A clear and compelling value proposition is a central part of a successful offering. I help you clarify your value proposition so that it resonates with your target customers and stands out from competitors.
We start by analyzing what truly creates value for your customers. We examine customer needs, challenges, and goals, and define how your offering addresses them. We clarify your unique value proposition that clearly tells why a customer should choose your service or product.
It’s particularly important to ensure that your value proposition is concrete and credible. We develop ways to demonstrate and prove the validity of your value proposition, such as customer stories, case examples, and calculations that demonstrate the value delivered by your offering.
Service and Product Description Development
Clear and compelling service and product descriptions are central tools for marketing and sales. I help you develop descriptions that communicate the value of your offering clearly and attractively.
Together, we develop service and product descriptions that clearly tell what you offer, who it’s for, what benefits it delivers, and how it works. We ensure that the descriptions are customer-oriented and focus on benefits rather than features.
It’s particularly important to ensure that descriptions are consistent across all channels. We develop a unified way to communicate your offering on websites, brochures, sales materials, and other channels.
Why Choose Me for Services and Products Development?
My services and products development service stands out for its practicality and results-orientation. I don’t offer theoretical models, but concrete actions that make your offering clearer, more attractive, and more profitable.
I have extensive experience in service productization and product offering development across different industries. I have worked with hundreds of companies and seen what works in practice and what doesn’t. This experience helps me guide development work efficiently and avoid typical pitfalls.
I use interactive and participatory methods that make development work a pleasant and useful experience for your entire team. By involving key personnel in the development work, I ensure that the end result is practical and that people are committed to it.
My visualization skills help make your offering and value proposition easily understandable and communicable. Clear visualizations help grasp the whole and communicate value convincingly.
Contact me to discuss how I can help develop your company’s services and products.